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Based on an ongoing empirical analysis, this article aims to fill this gap by linking the study of elites to the evaluation of social-spatial inequality. It challenges the dominant narrative that merely focuses on elite newcomers charmed by the natural beauty of the area by showing that it took appreciable work to adapt native amenities to their tastes. Departing from the widespread image related to St Tropez as a show-off place of conspicuous consumption, it additionally highlights a pattern in the direction of ‘conspicuous seclusion’. All in all, פרגולה אלומיניום תלויה the case of St Tropez reveals how elites shape their environment by way of the physical and symbolical power they exert over area. And but, it is an emblematic place to observe not solely elite self-segregation, but the rise of inequality as properly. Despite its worldwide fame as a fashionable resort and dwelling place of excessive society, and unlike other elite haunts, the St Tropez peninsula has been ignored by the social sciences.