You could or might not know who Justin Bieber is, however I can guarantee you, many, many people do. At 17, he is among the most popular singers within the world. His rise to fame is among the most explosive ever, and while no one can promise you a similar outcomes, there are some social media lessons anybody can learn from him.
1. Begin Small
Justin Bieber started by placing up some homemade videos on YouTube on the age of 12. All he wished to do, in line with his own bio on Facebook, was to share some of the competition clips with friends and family who weren’t able to attend the competitions. So he filmed them, posted them to YouTube, and he thought he was done. But he did this persistently, posting dozens of them to the site.
*Whichever platforms you employ, use them constantly, even if you’re not as «big» because the big guys.
2. Do What You Love
By doing what he loved and was passionate about (as a lot as a 12-12 months-old might be), he created an enthusiastic following. His love of what he was doing came through in the music. Not only did his family and friends enjoy it, however others did to.
*In case you love Facebook, use Facebook; if it’s Twitter, use Twitter, however concentrate on what you like to focus on – your niche. Do it well – and do it with passion.
3. Word of Mouth Referrals are Key
His family and friends had been so pleased with the movies, they shared them – again and again. Others followed suit. Very quickly, Justin had 10,000,000 hits on his videos. Because what he was doing was perceived by others to be «share-able,» it was shared. Word of mouth, referrals, and relationship marketing are fueled by quality and the perception of it.
*Be worthy of a share – give quality data, suggestions or tools. Ask for referrals if given the opportunity, but be shareable first.
4. Mimic What Resonates
Most of Justin’s songs at that point were cover songs – songs of other artists whom he was deciphering and redoing his own way. He freely talked in regards to the quality of others, as he perceived it, by mimicking their work. In different words, he turned a referral agent for others, too. That led to him assembly one of his favorite artists – Usher – which led to his first contract.
*Do not forget that social media is a two-way street. Look to see what the «big guys» are doing – particularly for those you agree with or are using strategies that resonate with you. Talk about them, and share what you are learning from them.
5. Be Constant
Justin Bieber posted dozens of homemade videos recurrently and persistently when he first started. Now, he posts several times every day to Facebook and Twitter, as well as other sites. By persistently participating with his fan base, on the level in which they need information, he has amassed 38 million fans on his Facebook web page and 15 million followers on Twitter. Every day, these fans and followers hear from him, just like they might any buddy with whom they have a relationship.
*You might not want to have tens of millions of people with whom you have interaction daily, after which once more, possibly you do. Either way, the key is consistency in any relationship. Social media marketing is relationship marketing, and to be in any kind of relationship, it’s a must to be «there» for the other particular person – each day.
Building a social media presence or campaign takes time. But when you comply with some simple practices, you’ll discover you’ll be able to create a thriving online presence for what you are promoting, too.
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